thOUGHTS ON GROWING
Fix My Career Now
Here are some insights into “Fix My Career Now”, along with a brief outline of the steps you can take to reach your goals.
Since you’re still in the beginning stages of the business, it will be more of a long-game approach than if FMCN was starting from a huge subscriber platform, but that’s ok- you’re in a position to build a strong base this way!
I’d be happy to help you with this if you’re serious about growing it.
the keys to an online business
To Grow an Internet Business from a Website Takes 4 Things
Building an online business is really no different than a regular, local business.
The only small (but key) differences are that you can more easily scale an online business through automation and can deliver to more people around the country vs. being constrained to your immediate area.
Bob, to grow your business to the heights you want it, you need 4 things in place.
1. a consistent traffic system
2. COMPELLING OFFERS
3. AMAZING DELIVERABLES
4. A FOLLOW-UP & REFERRAL SYSTEm
To Meet Your Goals, Here’s What I Would Recommend
BUILD YOUR CREDIBILITY/AUTHORITY
Remember, a subscription service (or selling products in general) only works when you have a commodity or celebrity status.
Ask yourself the last time you bought something from a teacher online without first being a fan of theirs and trusting them?
Guest appearances on podcasts, guest blogging, YouTube channel appearances.
In other words, getting you in front of the programs your audience is already consuming.
RE-STRUCTURING YOUR WEBSITE to inspire clients
When potential clients get to your site, they need to feel so inspired by your message that they become subscribers to get more value in their lives.
Everything on your website needs to add to that inspiration. Copy, images, structure, testimonials, etc.
Re-working webite copy, images, and structure. Easier navigation, better information, a clearer message.
Also, creating a REALLY good lead magnet that will instantly give clients something they can use to better their job situation.
TARGETING & CREATING CONTENT AROUND KEYWORDS THAT AREN'T TOO COMPETITIVE
Organic search is still a very powerful medium.
I know you said youv’e done keyword research, but believe me- there are many untapped, not-too-competitive keywords you can use to get targeted traffic.
Here are 12:
Uncover and create helpful content around untapped keywords that clients are searching for.
This will drive traffic to the site, and by creating content upgrades for them and soliving problems, build your trust factor with them, and cause more and more to convert to paying clients.
MORE ABOUT ME
My Experience with Building an Online Business
5 years ago I was working as a songwriter in Nashville. To make extra money, I started an entertainment company, performing weddings and corporate events. The first year, we made…. $0. The second year, a few thousand at most- not much better.
That’s when I decided to figure out the whole ‘digital marketing’ thing.
I read over 100 books in a year, and devoured courses, lectures, and everything I could. With the help of all that learning, I was able to take the company to $102,000 in that 3rd year.
But I learned something even more valuable: I genuinely LOVED digital marketing. And even better, I loved helping other businesses who were ‘stuck’ (like I was) and showing them how to grow and finally get the success they want, using a few of the systems and principles that helped me build.
IF YOU WANT TO WORK TOGETHER
Listed in the “Process” section above is where I believe a buildable, custom starting point would be “Fix My Career Now”.
In this section are some strategy session options.
The difference between these sessions and the courses/information available is that these are all custom, made-for-you, done-for-you strategies and tactics unique to your business.
I’m there with you the whole way, and we correct course as we need to.
After you look these over, scroll below to the Personal Promise section below!
Level 1Done By You
SEO Keyword Strategy Plan
You and I will uncover groups of untapped keywords for you to create content around that will bring in more traffic
Content Calendar Creation
You and I will plan out a content strategy for the year, along with content upgrade options and email drip sequences for subscribers
Bio Finesse + Perfect Pitch Creation
The secret to getting podcast and other PR appearances is crafting a compelling story.
Influencers and hosts want to see amazing transformation, a business epiphany, an audience connection, & a packaged solution.
Together, we’ll finesse your biography and craft your story in a way that will give hosts plenty to go on and want to interview you
PR Outreach and Calendar:
You and I will discover the podcasts, YouTube channels, and blogs your future clients are reading, and construct outreach email templates for you to pitch.
These appearances serve as a referral source for traffic.
Level 2Done With You
- Client Insights Deep Dive
- Using a variety of tools (including Facebook Audience Insights, Google Analytics, etc.), we’ll profile your audience- who they are, what they want, their desires, their fears, etc.
- We’ll write sales copy, construct headlines, and craft stories that appeal to them, and I’ll divulge a strategy for deploying those insights.
- Lead Magnet Creation
- We’ll recraft your lead magnet, and use the above-mentioned client insights to craft a premium lead magnet for them, complete with a sales page (even if it’s free; you still have to sell free)
- Analytics Evaluation
- A look under the hood of your site and advertising.
- We’ll see who’s referring you, what your clients are doing when they get to the site, and where we can improve their journey.
Level 3Done For You
Everything in Level 1 + 2, plus:
A New Website, Recrafted to Sell + Build Trust
We redo your whole website, top to bottom. This includes optimizing all on-page and off-page SEO, better images to paint a premium picture, compelling sales copy, mobile-optimized content, color scheme, messaging, homepage acquisition flow, A/B testing on the homepage
Sales Copy & Sales Page Reconstruction
Your product sales page is totally recrafted to build interest, build anticipation, build trust, and (most importantly) build your revenue.
We split test pricing, the offer, and create an upsell, all to get your cost per lead down while maximizing your profit.
Custom Ad Retargeting Campaign
You’ll have all these new assets and all this value after the recrafting of your site. Now how do you get people to it quickly? Through paid traffic.
I’ll run ad retargeting campaigns for the business, complete with split tests, so we keep your costs down but your relevance score up.
Reworked, Custom Top-End Funnel
At this point, we’ve worked pretty hard to get clients to your site and then to trust you.
To seal the deal, and make them actual leads, we’ll recraft your top-end funnel, complete with sales page, lead magnet, email drip sequence, and reminders to make sure they’re getting as much value as you can give them.
I Want to Guarantee the Results I Get For You & Your Business
I understand you’ve probably invested a lot of time, sweat, and money into building your business so far. Some of it has probably worked great, and other parts have not worked so well.
I want our partnership to be different, and actually HELP you.
After our time and work together, if you feel like I haven’t provided value to you and set you on a course to grow your business and reach the goals we plan out together, I will return your full investment, no questions asked.
You are a client. The definition of client that I follow is this:
Client: One that is under the protection of another
Just as I am offering a partnership to you, you too have considered to partner with me, and are trusting that the work we do together will yield results for your business and move you closer to fulfilling your mission.
Therefore, I fully understand that you are depending on my expertise to help you, and that the strategies and tactics I provide for you will be effective in bringing your vision to life.
That is why I choose to make such a guarantee: I stand behind my reputation of being an adviser who can help you grow your business, and if you feel I did not fulfill that, I want you to feel open to ask for your investment back.